Media release from 30 June 2021 Closing of the Swiss Knife Valley VISITOR CENTER in Brunnen!


Dear guests, please note that the Swiss Knife Valley VISITOR CENTER has closed its doors since end of 2021. The existing Victorinx Brand Store in the same building will be temporarily closed for renovation work at the beginning of 2022.

The popular Swiss Knife Valley Visitor Center in Brunnen was previously operated by Brunnen Schwyz Marketing AG (BSM) and supported by Victorinox with an annual contribution to the promotion of the location. After a thorough examination of a new exhibition concept, it has been decided to close the Visitor Center at the end of 2021. The decision was taken in close consultation with the main partner, Victorinox AG, and after careful consideration of all parameters.