The popular Swiss Knife Valley Visitor Center in Brunnen was previously operated by Brunnen Schwyz Marketing AG (BSM) and supported by Victorinox with an annual contribution to the promotion of the location. After a thorough examination of a new exhibition concept, it has been decided to close the Visitor Center at the end of 2021. The decision was taken in close consultation with the main partner, Victorinox AG, and after careful consideration of all parameters.