Victorinox Brand Store & Museum

Victorinox Swiss Army Knives and the Swiss Army timepieces, travel gear and leisure clothing are designed to solve problems, to meet the most challenging demands and to please with their understated elegance.

Apart from Paris, Tokyo, Shanghai and Hong Kong, there is now an exclusive Victorinox Brand Store in the home region of the Swiss Army Knife. The range of goods on the ground floor includes pocket, household and professional knives, as well as timepieces, travel gear, fashion and fragrances.

An interactive exhibition in the Victorinox Museum in the lower level presents the history of the knife and the milestones of the Victorinox company. In addition, special exhibits can be found in the respective thematic exhibitions in which, for example, a variety of rare knives can be seen. You can immerse yourself in the fascinating world of expeditions and adventure in the History and Story Corner, where true stories and personal experiences are presented in picture and text.

On request, visitors in the Victorinox Museum can assemble a pocket knife (Spartan model) with personalized engraving under expert guidance. A reservation for assembling a personalized knife in the Victorinox Brand Store is required.
Duration: 15 minutes, fee: CHF 30.00.
Victorinox Brunnen AG
Brand Store

Bahnhofstrasse 3 
CH-6440 Brunnen

Phone +41 (0)41 825 60 20



Opening hours

All year round:
Monday – Friday 9 AM – 6.30 PM
Saturday 9 AM – 5 PM

May – October:
Sundays and public holidays 10 AM – 5 PM

Admission to the Victorinox Museum is free.

There is a lift for disabled persons.


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