Victorinox Museum & Brand Store

Forged from a cutler's business set up in 1884, Victorinox is an innovative company domiciled in Ibach-Schwyz and run by the fourth generation of the founder family Elsener. Victorinox has 2,000 employees worldwide with subsidiaries in Brazil, Bolivia, Greater China, India, Japan, Mexico, Peru, Poland, USA and Canada. It spans the globe with five Flagship and more than 70 Brand Stores. 

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Victorinox Museum

The Victorinox Museum features an interactive exhibition that tracks the history and development of the pocketknife as well as the milestones of the company.  Additional themed exhibitions showcase particularly noteworthy models. You will discover some pretty rare knives. The Story Corner welcomes you to a world of expeditions and adventures – to the many fascinating tales the Swiss Army Knife gave rise to. Tales of life and death, tales of ingenious solutions and rescues, on land, water, in the air and even in outer space.

A revolutionary idea led to a compact knife with many practical uses: the Swiss Army Knife was born and a success story began.

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Brand Store

The typical Swiss values of quality, functionality, innovation and iconic design feature strongly at Victorinox in all categories: cutlery, timepieces, travel equipment, fashion and fragrances. Experience the brand world of Victorinox in the Brand Store and find yourself some loyal companions for all areas of your life.